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Is being a search marketing strategist a good fit for you?

Uses search engines and online tools to get more people to see a website or product. Studies what people search for.

What the work involves

  • Helps plan and carry out online marketing.
  • Collects and studies website data such as visits, page views, sales and cost per click.
  • Manages tracking and reporting of search activity and gives analysis to executives.
  • Improves text, images and media so they show up well in search and on devices.

The interests that suit it

People in this work tend to be persuading and organising. Here is how much each of the six kinds of interest comes into it.

Hands-onLow. Building, fixing, and working with tools, machines, animals or the outdoors.
CuriousSome. Finding things out, solving problems, and working with ideas and data.
CreativeLow. Making things: art, writing, music, design and performance.
HelpingLow. Teaching, caring for and supporting people.
PersuadingStrong. Leading, selling, and making the calls.
OrganisingSome. Keeping things in order: records, numbers and systems.

What it tends to reward

Compared with other work, this job stands out for:

  • Mastery. Getting really good at something over time.

How much training it needs

Degree required. Usually a degree, sometimes more study after. Rules differ from country to country, so check locally before you commit.

Find out if it fits you

Answer quick questions about what you like doing and what keeps you going. We match you with roles from over 900 kinds of work, and you can see if a search marketing strategist is one of yours.

Free. About 15 minutes. No account.

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