Is being a market research analyst a good fit for you?
Researches what people want to buy and where. Gathers information to help plan sales and advertising campaigns.
What the work involves
- Writes reports on findings, turning complex results into graphs and plain text.
- Finds and shares information that shows a company's place in the market.
- Researches what consumers think and which marketing works, with marketers and statisticians.
- Collects and studies customer details, preferences and buying habits to find markets.
The interests that suit it
People in this work tend to be persuading, organising and curious. Here is how much each of the six kinds of interest comes into it.
What it tends to reward
Compared with other work, this job stands out for:
- Mastery. Getting really good at something over time.
- Security. Steady work in a well-run organisation.
How much training it needs
Degree required. Usually a degree, sometimes more study after. Rules differ from country to country, so check locally before you commit.
Find out if it fits you
Answer quick questions about what you like doing and what keeps you going. We match you with roles from over 900 kinds of work, and you can see if a market research analyst is one of yours.
Free. About 15 minutes. No account.