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Is being a marketing manager a good fit for you?

Plans how a business promotes and sells what it offers. Works out what customers want, finds new buyers and sets prices.

What the work involves

  • Plans and leads marketing activity to promote products or services.
  • Forecasts sales and tracks market trends to keep products profitable.
  • Works out marketing plans based on company goals, customers and costs.
  • Hires and trains marketing and sales staff and oversees their daily work.

The interests that suit it

People in this work tend to be persuading and organising. Here is how much each of the six kinds of interest comes into it.

Hands-onLow. Building, fixing, and working with tools, machines, animals or the outdoors.
CuriousLow. Finding things out, solving problems, and working with ideas and data.
CreativeLow. Making things: art, writing, music, design and performance.
HelpingLow. Teaching, caring for and supporting people.
PersuadingStrong. Leading, selling, and making the calls.
OrganisingSome. Keeping things in order: records, numbers and systems.

What it tends to reward

Compared with other work, this job stands out for:

  • Security. Steady work in a well-run organisation.
  • Mastery. Getting really good at something over time.

How much training it needs

Degree required. Usually a degree, sometimes more study after. Rules differ from country to country, so check locally before you commit.

Find out if it fits you

Answer quick questions about what you like doing and what keeps you going. We match you with roles from over 900 kinds of work, and you can see if a marketing manager is one of yours.

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