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Is being a public relations manager a good fit for you?

Manages how an organisation or client looks to the public. Plans stories, events and messages that build a good reputation.

What the work involves

  • Builds good working relationships with clients, officials and the media.
  • Gives tasks to publicity staff and checks their work.
  • Works out who the audiences are and how best to reach them.
  • Plans how to communicate during a crisis.

The interests that suit it

People in this work tend to be persuading, organising and helping. Here is how much each of the six kinds of interest comes into it.

Hands-onLow. Building, fixing, and working with tools, machines, animals or the outdoors.
CuriousLow. Finding things out, solving problems, and working with ideas and data.
CreativeSome. Making things: art, writing, music, design and performance.
HelpingSome. Teaching, caring for and supporting people.
PersuadingStrong. Leading, selling, and making the calls.
OrganisingSome. Keeping things in order: records, numbers and systems.

How much training it needs

Degree required. Usually a degree, sometimes more study after. Rules differ from country to country, so check locally before you commit.

Find out if it fits you

Answer quick questions about what you like doing and what keeps you going. We match you with roles from over 900 kinds of work, and you can see if a public relations manager is one of yours.

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