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Is being a public relations specialist a good fit for you?

Builds and protects the public image of a person or organisation. Writes media releases and deals with the news media.

What the work involves

  • Answers requests for information from the media, or finds a suitable spokesperson.
  • Plans or leads programmes that keep a good public image of an organisation's achievements and goals.
  • Posts and updates content on the company's website and social media.
  • Writes media releases and other media material to promote clients.

The interests that suit it

People in this work tend to be persuading and creative. Here is how much each of the six kinds of interest comes into it.

Hands-onLow. Building, fixing, and working with tools, machines, animals or the outdoors.
CuriousLow. Finding things out, solving problems, and working with ideas and data.
CreativeSome. Making things: art, writing, music, design and performance.
HelpingSome. Teaching, caring for and supporting people.
PersuadingStrong. Leading, selling, and making the calls.
OrganisingLow. Keeping things in order: records, numbers and systems.

What it tends to reward

Compared with other work, this job stands out for:

  • Mastery. Getting really good at something over time.
  • Independence. Trusted to decide how the work gets done.

How much training it needs

Degree required. Usually a degree, sometimes more study after. Rules differ from country to country, so check locally before you commit.

Find out if it fits you

Answer quick questions about what you like doing and what keeps you going. We match you with roles from over 900 kinds of work, and you can see if a public relations specialist is one of yours.

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